More about me…

An insight.

My story

I have worked in varying roles and industries over the years. The one thing I have always come back to is the fulfilment, value and experience that comes from interacting with products.

In 2008 I took a leap and co-founded a startup, developing a brand that delivered products addressing environmental issues associated with disposable coffee cups. Over my 5 year ownership period the business grew from conception to global distribution delivering to B2B and B2C customers.

This realisation led me to pursue study in Product Management to further discover how to best solve those problems and deliver solutions.

The prospect of researching and designing to deliver greater customer experience with value and purpose led me to study User Experience (UX) design. I enjoy creative meaningful endeavours, adopting an unbiased research approach, adopting a customer centric and outcome driven thinking mindset. I pride myself on good communication, a growth mindset and a detailed approach to satisfy customer and business needs.

In my free time you’ll find me enjoying natures offerings, hanging with family, cycling, hitting the slopes or bobbing about in the ocean. I also love music, photography and design (all types :)).

I enjoy meeting new folk and value different perspectives.

MySkills.

UX Research

UX Design

User Testing

Figma

Product Development

Brand Development

Go-To-Market Strategies

Competitor Analysis

Marketing

Miro

Customer Journey &
User Flow Mapping

Product Roadmapping

MY
WORLD.